Art- n. the quality, production expression or realm, according to aesthetic principles of what is beautiful, appealing or of more than ordinary significance.
At the crossroads of fashion is art. Intersecting with beauty. Obstructed by society with conceptual identities circulating around us.
Daily, intrusive societal barriers are unconsciously imposed on us thru various art forms/propaganda: fashion, music, movies, politics and of course- with its curated content- social media. These barriers operate as systematic attempts to place identities on individuals through standards sculpted by society. Artfully shaped these mind mediums don’t just resonate with us they subconsciously reinforce who we are.
These same societal barriers disrupt beauty and self-expression. Westernization, along with trends, has diluted individuality, deflecting the gravity of embracing our authentic being. Considering a trend is a social process of change and acceptance created by human beings, this explains why we buy into mainstream trends and beauty ideologies – the more you see it, the more appeal and acceptance it garners. Figuratively, beauty trends are forging modern day, cookie-cutter cults.
Ask any male and he’ll label it witch craft, but makeup application in itself is definitely an art craft; without art’s individualistic influence, it’s just makeup. This modern day beauty “trend” has always been an unconventional tool of self-expression and personal empowerment.
It is up to the makeup artist to see not only the beauty in our clients, but also the beauty in the world. With social media perpetuating beauty as a tangible good and creativity as a copy, the Art & Makeup Exhibition was born.
The Art & Makeup Exhibition is social and creative endeavor that reinforces that beauty is about confidence and individuality while uniting makeup artist in an environment that fuels creativity and dispels competition. Thus, artist can build community while exchanging honest feedback on beauty products and create beauty content to showcase their artistry.